Headshots for LinkedIn and dating apps: 5 things that matter

Your profile photo is often the first thing people learn about you. On LinkedIn it decides whether a recruiter clicks, on a dating app whether you get a message. Here are the five things I think matter most.

  1. Eyes and smile. A calm look into the lens feels trustworthy. A genuine smile comes from laughing at something – that’s why we chat during the shoot.
  2. A quiet background. A blurred street, greenery or a café wall can hint at who you are without stealing the show.
  3. The crop. Head and shoulders for LinkedIn. For dating, add a full-length shot and one of you doing something you love.
  4. Up to date. The photo should look like you do today, so meetings start with a pleasant surprise rather than confusion.
  5. You, not a role. You don’t need to look like a catalogue model. The best photos are the ones your friends recognise you in.

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